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Specialist Travel, Tourism & Hospitality Copywriter UK – Ben Holbrook (Freelance)

Greetings, welcome! I’m Ben Holbrook, a UK-based specialist travel, tourism and hospitality copywriter with a love of words and a decade of experience in the world of SEO and content marketing.

For the last 10 years (good god, ten years already?!) I’ve been working as a professional travel copywriter and content creator for some the UK’s brightest companies, from tiny boutique travel agencies and start-ups to multi-national travel brands like Travelex, Avis and Expedia.

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Ben Holbrook Travel and Hospitality Copywriter UK
Ben Holbrook Copywriting –

But truth be told, I absolutely adore working with small companies, where I feel I can really draw on my experience to make the biggest impact and offer the most value.

I’m passionate about delivering:

– Compelling travel copywriting with your brand and clients at heart

– SEO-focussed travel and hospitality blog and website content that ranks and converts

– Powerful sales copy that informs and inspires action

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Hire me and benefit from my decade of travel and hospitality writing experience.

Over the last 10 years or so I’ve worked as a luxury travel copywriter to promote prestige brands like Marriot Hotels, and Singapore Airlines.

I’ve developed TOV (tone of voice) style guides for start-up tour companies and written newsletters for global brands like Canon (yep, that was a real dream come true kinda gig!).

I’ve researched and mapped keywords for important landing pages for major travel brands like Avis and

And I’ve written hundreds (maybe even thousands) of travel guides and restaurant reviews for travel blogs and magazines (including the mighty National Geographic Traveller Magazine, Telegraph Travel and EasyJet’s inflight Traveller magazine).

In other words: I’ve earned my stripes and proved myself as a versatile freelance travel and hospitality copywriter. Not to brag or anything.

Hire me to write your SEO-friendly content with style as well as substance.

I’m a creative at heart and draw on my love of literature, poetry and music to craft evocative copy that puts the customer at the heart. But I’m also a stickler for detail and understand that my biggest mission as a freelancer is to write content that ranks well in the SERPs, converts leads and drives sales.

Freelance food and hospitality copywriting for hotels, resorts, restaurants and purveyors of fine produce.

The beauty of being a freelance travel copywriter is that it encompasses so much of what makes life such a pleasure to live.

I adore writing about food, drink and the businesses that revolve around. Whether writing copy for wine or craft beer bottle labels, or content for restaurant’s shiny new website, I make mouths water and stomachs yearn for a piece of what you’re offering.

I’ve written reviews and sales copy for countless luxury hotels and many Michelin starred restaurants, but am equally as excited about helping out independent B&Bs, restaurants and food retailers.

It’s all about the joys of the table, and what I consider to be the best things in life.

I am also the author of ‘Barcelona Precincts’ and The HUNT Guides’ Barcelona edition, and run a successful travel blog called Driftwood Journals.

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Testimonials / Reviews

“Helping us craft our onsite web copy, Ben demonstrates a real panache with words and can tackle a brief with true expertise. He instantly mastered our brand tone of voice and continues to be a pleasure to work with, regularly delivering ahead of schedule to an exceptionally high standard.” ~ Josephine Sampson, Lead Copywriter at Travelex

“It’s been a blast working with Ben on the interactive Barcelona guide for our client Avis Inspires. So easy to work with, producing great content and always going that extra mile to deliver everything we needed, and always on time. I highly recommend Ben and hope to work with him again on future projects.” ~ Eileen Aalerud, Project Manager at Avis

“Ben was tasked with travelling to Ryanair destinations within Europe and the Middle East to produce compelling travel articles and photography for Ryanair’s website and travel content hub. As a content producer, Ben was innovative, creative and conscientious and was regarded as one of our most talented and reliable team members. On every project in which we collaborated, Ben was a joy to work with, consistently delivering to the highest of standards.” ~ Fiona Hilliard, Digital Content Manager at Ryanair

“We are thrilled with the final outcome as well as Ben’s punctuality and the level of communication received. Wouldn’t hesitate to work with Ben again in the near future!” ~ UK Content Manager

“Ben is a talented copywriter and excels at creating highly engaging content. His work is outstanding. He’s approachable and is able to adapt to different editorial styles without any problem. Give Ben a call!” ~ Gustavo Martin-Dupre, Search Marketing Manager at Canon

“I cannot recommend Ben enough, and would work with him again in a heartbeat! My company, Devour Tours, hired him to shoot a promotional video and photos of a team gathering and we were blown away by the results. First of all, he was a joy to work with—really flexible and communicative before, during and after the event, and he got on so well with the group that we’re still talking about him months later! Then, he got the edited photos and video back to us earlier than planned and the whole team was floored by the results. He captured magical moments of emotion in the photos, even in the challenging environment of people sitting and watching presentations—when we look at them alongside photos of the same event from the previous year, there’s no comparison. And for the video, we weren’t even sure how to express to him what we wanted, but he completely delivered. It conveys exactly what we weren’t able to put into words, and is both a great memory for the team, and a perfect sales tool for future customers! Oh and the price/quality ratio can’t be beat!” Ashley Duncan, Devour Tours

If you’re in need of professional website copywriting services, whether in the UK or elsewhere in the world, get in touch by email ( and I’ll look forward to hearing about your project.

I offer fast delivery and always try to schedule work in within the week – and I offer very reasonable prices that I can guarantee are better than any UK copywriting agencies.

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